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Online Auction Fraud and eBay

EBay claims that users face only a 1 in 10,000 risk of fraud. Evidence from the FBI shows the rate is more like 1 in 100, or one hundred times greater than the company alleges. Despite the usefulness of eBay's feedback mechanism buyers still face substantial risk of being defrauded. This paper detai...

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Autor principal: RONALD J. BAUERLY
Format: Artigo
Idioma:Inglês
Publicat: Marketing Management Association 2009-01-01
Col·lecció:Marketing Management Journal
Accés en línia:https://doi.org/10.63963/001c.150977
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