Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science

In November 2020, a meeting was held to explore what citizen science practitioners can gain from understanding engagement, marketing, and volunteer motivations in order to benefit recruitment and retention in environmental citizen science. This report summarises the lessons learned from considering...

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Detalhes bibliográficos

Principais autores:	Adam G. Hart, David Adcock, Matthew Barr, Stuart Church, Tamara Clegg, Samuel Copland, Kris De Meyer, Ria Dunkley, Rachel M. Pateman, Ralph Underhill, Kayleigh Wyles, Michael J. O. Pocock
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Ubiquity Press 2022-02-01
coleção:	Citizen Science: Theory and Practice
Assuntos:	engagement motivation participation retention ecology
Acesso em linha:	https://theoryandpractice.citizenscienceassociation.org/articles/436
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