Revisiting the satisfaction–loyalty link in retail banking – An emerging market perspective
Orientation: Revisiting the satisfaction–loyalty link is critical to better understand the driving factors of satisfaction and loyalty. This is especially true considering the increasing competitive nature of South Africa’s banking industry. Research purpose: The study revisits the satisfaction–loy...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
AOSIS
2024-05-01
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| Edice: | Journal of Economic and Financial Sciences |
| Témata: | |
| On-line přístup: | https://jefjournal.org.za/index.php/jef/article/view/925 |
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