English Borrowings in the Virtual German-Language Advertising Communication: Sites of German Cosmetics Companies
More and more English loan words appear on German internet sites with each year, following the mass media globalization trend. This article describes English loan words and phrases in the German-speaking online advertising of German cosmetics brands. The authors examined how English borrowings funct...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Kemerovo State University
2023-04-01
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| Serier: | Виртуальная коммуникация и социальные сети |
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