USING FIGURATIVE LANGUAGE IN COSMETIC ADVERTISEMENTS ON INDONESIAN TELEVISION
Advertisement is one of the essential types of mass communication expected to persuade people to buy products or services. In advertisement, language use should be persuasive because it intends to influence the customers to purchase the items. Using figurative expression in advertisement is one way...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universitas Syiah Kuala
2020-10-01
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| Schriftenreihe: | English Education Journal: Jurnal Pengembangan Pendidikan dan Pengembangan Pengajaran Bahasa |
| Schlagworte: | |
| Online-Zugang: | http://jurnal.unsyiah.ac.id/EEJ/article/view/17280 |
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