Analyzing Strawberry Preferences: Best–Worst Scaling Methodology and Purchase Styles

This research has investigated Italian consumers’ preferences for and purchasing behaviors of strawberries utilizing the Best–Worst Scaling methodology (BWS). This approach enables the key factors that influence strawberry purchasing decisions to be identified and different choice groups to be chara...

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Principais autores:	Antonina Sparacino, Selene Ollani, Lorenzo Baima, Michael Oliviero, Danielle Borra, Mingze Rui, Giulia Mastromonaco
格式:	Artigo
语言:	Inglês
出版:	MDPI AG 2024-05-01
丛编:	Foods
主题:	consumers’ choices soft fruit choice experiment fruit aesthetics health benefits taste
在线阅读:	https://www.mdpi.com/2304-8158/13/10/1474
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