Intertextuality in newspaper advertising
To gain the readers’ interest positively is certainly the ultimate goal in advertising. This is achieved, as Sillars (1991) explained, through expressing values to the knowledge of, and mostly appreciated by the readers to promote a brand or service. No strategies serving such a goal better than in...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Universiti Malaya
2017-06-01
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| סדרה: | Journal of Modern Languages |
| נושאים: | |
| גישה מקוונת: | https://ijps.um.edu.my/index.php/JML/article/view/3291 |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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