Luxury fashion brand coolness: niche versus mass cool
Purpose – This study aims to analyze the relationship of mass versus niche brand coolness on consumers’ brand loyalty, mediated by attitude toward the brand and moderated by conspicuous consumption; test the moderating role of conspicuous consumption and the mediating role of attitude between mass v...
Na minha lista:
| Principais autores: | , , |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Emerald Publishing
2024-03-01
|
| Serier: | Spanish Journal of Marketing-ESIC |
| Fag: | |
| Online adgang: | https://www.emerald.com/insight/content/doi/10.1108/SJME-04-2023-0086/full/pdf |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|