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Strategic orientations and marketing performance among women entrepreneurs: a resource-based view from micro and small enterprises in regional India

This study examines the relationships between Entrepreneurial Orientation (EO), Market Orientation (MO), Competitive Advantage (CA), networking (NW), and Marketing Performance (MP) among women-led micro and small enterprises (MSEs) in the Dakshina Kannada District of India. Drawing on the Resource-B...

Täydet tiedot

Tallennettuna:
Päätekijät: Deekshitha, Mathew Thomas Gil, Samuel Oduro Owusu
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Taylor & Francis Group 2026-12-01
Sarja:Cogent Business & Management
Aiheet:
Entrepreneurial orientation
market orientation
competitive advantage
women entrepreneurs
Regional entrepreneurship
Entrepreneurship and Small Business Management
Linkit:https://www.tandfonline.com/doi/10.1080/23311975.2026.2616551
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