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Factors affecting satisfaction and loyalty to online group buying

Purpose – In 2008, a phenomenon emerged in online retail that attracted the attention of many people, creating a new virtual model of commerce. This phenomenon was called online group buying and arrived in Brazil in 2010. The purpose of this study was to identify the factors that affect satisfaction...

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Principais autores: Jorge Mazza Garcia, Otávio Bandeira De Lamônica Freire, Eduardo Biagi Almeida Santos, Josmar Andrade
Formato: Artigo
Idioma:Português
Publicado em: Emerald Publishing 2020-07-01
coleção:REGE Revista de Gestão
Assuntos:
group buying
satisfaction
loyalty
consumer behavior
structural equation modeling
Acesso em linha:https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0037/full/pdf?title=factors-affecting-satisfaction-and-loyalty-to-online-group-buying
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