Neighborhood Branding and Residents’ Engagement: Evidences from NoLo - in Milan - to TomTom - in Istanbul

City branding and place marketing are now globally labeled as key strategies for many worldwide cities which aspire to become the main actors of the global creativity map. In such a framework, the creative sector becomes a central tool of urban attractivity to improve cultural and economic developm...

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Detalles Bibliográficos

Autores principales:	Silvia Mugnano, Özlem Tepeli Türel, Alessandra Terenzi
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Università di Napoli Federico II 2022-12-01
Colección:	Fuori Luogo
Materias:	neighborhood branding, gentrification, bottom-up processes, creativity, attractivity
Acceso en línea:	http://www.serena.unina.it/index.php/fuoriluogo/article/view/8974
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