The Relationship between Advertising, Archetypal Imaginaries and Myths
This paper aims to demonstrate that mythical structures, capable of organizing the imaginary and directing it toward acquiring products as symbolic objects, play a significant role in advertising design. By extension, they leave an imprint on the broader cultural and mental landscape of the contempo...
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| Главный автор: | |
|---|---|
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Editura Sitech
2025-07-01
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| Серии: | Social Sciences and Education Research Review |
| Предметы: | |
| Online-ссылка: | https://sserr.ro/wp-content/uploads/2025/07/sserr-12-1-213-216.pdf |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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