BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE

With the emergence of the Interactive Web or (Web 2.0), social media applications gained enormous popularity among Internet users forcing businesses to adapt their marketing strategies to incoming threats. Various response strategies are classified according to the source of the reputation threat.

Библиографические подробности

Главный автор:	D. Golovanova
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Publishing House of the State University of Management 2017-01-01
Серии:	Вестник университета
Предметы:	web 2.0 social media reputation reputation management response strategies social media threat
Online-ссылка:	https://vestnik.guu.ru/jour/article/view/576
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