A Theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
LLC "CPC "Business Perspectives"
2006-12-01
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| Serie: | Innovative Marketing |
| Accesso online: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1774/im_en_2006_04_Shiu.pdf |
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