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Analyzing Hijab Fashion Purchase Intentions Using the Stimulus-Organism-Response (S-O-R) Model

This study investigates the determinants of Muslim women's purchase intention for premium hijabs through the lens of the Stimulus-Organism-Response (S-O-R) framework. The research delves into the direct and mediated effects of hedonic value, utilitarian value, and religiosity on purchase intention,...

Whakaahuatanga katoa

I tiakina i:
Ngā kaituhi matua: Moh Farid Najib, Tia Fauziah, Koernia Purwihartuti, Izyanti Awang Razli
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Faculty of Islamic Economics and Business - Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan 2024-06-01
Rangatū:International Journal of Islamic Business and Economics (IJIBEC)
Ngā marau:
premium hijab
religiosity
utilitarian value
hedonic value
attitude
purchase intention
Urunga tuihono:https://e-journal.uingusdur.ac.id/Ijibec/article/view/7203
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