PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI (STUDI PADA MEREK APPLE) [THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (STUDY ON BRAND APPLE)]

This research was conducted to find out in depth the relationship of customer satisfaction which is influenced by product quality, brand image and brand trust on brand loyalty among Apple users in Indonesia. This study uses a quantitative study using the method of distributing questionnaires through...

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Detalhes bibliográficos

Principais autores:	Suci Rahmadhani, Fitri Ayu Nofirda, Sulistyandari Sulistyandari
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas Pelita Harapan 2022-10-01
coleção:	DeReMa (Development Research of Management): Jurnal Manajemen
Assuntos:	product quality brand image brand trust brand loyalty customer satisfaction kualitas produk citra merek kepercayaan merek loyalitas merek kepuasan pelanggan.
Acesso em linha:	https://ojs.uph.edu/index.php/DJM/article/view/5569
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