Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)
Popular technologies today certainly include augmented reality technology. The application of augmented reality technology in the field of business, marketing, and promotion of products and services has its potential and its reasons. Despite the popularity of this new technology in developed countri...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Persa |
| Publicado: |
University of Isfahan
2022-11-01
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| Colección: | تحقیقات بازار یابی نوین |
| Materias: | |
| Acceso en línea: | https://nmrj.ui.ac.ir/article_27147_348907274aabb6e7d656385f123a6ebc.pdf |
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