Promoting Foods to Indian Children through Product Packaging
Packaging serves as an important mass communication tool to market foods in stores. Packaging elements such as bright colours, spokes/cartoon characters, cartoonish scripts/crayoned fonts, discounts and premiums are used to attract children and influence their consumption behaviour. Use of these pra...
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| Materialtyp: | Artigo |
| Språk: | Inglês |
| Utgiven: |
Tomas Bata University in Zlín
2013-12-01
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| Serie: | Journal of Competitiveness |
| Ämnen: | |
| Länkar: | http://www.cjournal.cz/files/155.pdf |
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