Using Resource Based View Approach for Introduction of Effective Factors in Strategic Media Entrepreneurship
Objective Increase in researches in media entrepreneurship area shifts this area of study from a nascent to a growing phase. Literature shows that strategic factors are from the determining factors in success of media entrepreneurs. However, there are few researches that are conducted in this the ar...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
University of Tehran, Faculty of Management
2026-03-01
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| coleção: | مدیریت بازرگانی |
| Assuntos: | |
| Acesso em linha: | https://jibm.ut.ac.ir/article_106987_d34ccce342cec0be4469465f3358a7ad.pdf |
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