A grounded theory framework for hybrid e-commerce adoption in the cassava supply chain coordination: case of Kongo Central

Digital transformation is increasingly viewed as a pathway to more sustainable and inclusive agri-food systems in Sub-Saharan Africa. However, conventional technology adoption models cannot sufficiently explain how digital platforms operate in rural areas with limited connectivity and infrastructure...

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Autors principals:	Yi Li, Subi Malekani Olga, Malekani Kapele Athanase
Format:	Artigo
Idioma:	Inglês
Publicat:	Frontiers Media S.A. 2026-05-01
Col·lecció:	Frontiers in Sustainable Food Systems
Matèries:	agricultural supply chain cassava digital transformation grounded theory hybrid e-commerce adoption Kongo-Central
Accés en línia:	https://www.frontiersin.org/articles/10.3389/fsufs.2026.1818595/full
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