The Rapid Rise of CGI Advertising: Bringing the Impossible to Life
Purpose – The purpose of this study is to analyze consumer comments on Computer-Generated Imagery (CGI) advertisements for Maybelline and L'Oreal Paris brands using sentiment analysis. The aim is to identify the reactions of consumers to these innovative advertising formats and the general trends of...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2025-01-01
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| Serier: | Tržište |
| Fag: | |
| Online adgang: | https://hrcak.srce.hr/file/495484 |
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