Pengembangan Desain dan Diferensiasi Produk sebagai Keunggulan Kompetitif pada Bisnis Ritel UMKM Furnitur dan Aksesoris Interior Rumah

Trade globalization caused the overwhelming of overseas products in the center of trades in Indonesia. The effect of this case was the small-scale and middle industries’ products were difficult to compete with the impor one in Indonesia. The lack of product development strategy, lack of people’s ski...

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Detalles Bibliográficos

Autor principal:	Titi Indahyani
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Bina Nusantara University 2012-10-01
Colección:	Humaniora
Materias:	design, strategic development, competitive advantage, furniture, home interior
Acceso en línea:	https://journal.binus.ac.id/index.php/Humaniora/article/view/3404
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