Proposal of two facial scales using emojis as tools to understand emotions in research with Brazilian consumers

Emojis are used in digital communication to express feelings and emotions and are commonly used on social media platforms. Research aiming to interpret the meaning of facial emojis is needed and should consider differences among several characteristics as the cultural aspects across different count...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Luana Santos, Natália Alencar, Jéssica Rodrigues, Aline Gonçalves, Felipe Trombete
Μορφή:	Artigo
Γλώσσα:	Português
Έκδοση:	Universidade Estadual de Maringá 2022-01-01
Σειρά:	Acta Scientiarum: Technology
Θέματα:	Non-verbal communication; check-all-that-apply (CATA); social media; sensory analysis; emotion measurement; emoticons
Διαθέσιμο Online:	https://periodicos.uem.br/actascitechnol/index.php/ActaSciTechnol/article/view/56610
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