The 2025 Inaugural Address of Donald Trump as a Tool of Political Public Relations: Rhetorical Strategies of Persuasion

The article examines the 2025 inaugural address of Donald Trump as a significant PR tool in the process of political communication. Special attention is given to the analysis of strategies for constructing the image of a “strong leader”. The study explores the main rhetorical techniques, narratives...

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Autore principale:	Ellina Tsykhovska
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Taras Shevchenko National University of Kyiv 2025-09-01
Serie:	Актуальні питання масової комунікації
Soggetti:	inaugural address, Donald Trump, PR strategy, political communication, image, strongman leader, populism, narrative, rhetoric, messianism, brand, public opinion, frame
Accesso online:	https://cimc.knu.ua/article/view/3858
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