The effect of product quality, price, and promotion on the purchase decision of Honda Beat motorcycles
The fierce rivalry within the automatic motorcycle industry underscores the urgency of decoding consumer behavior to sustain market dominance. This quantitative survey-based research evaluates the contribution of product quality, pricing strategies, and promotional activities toward the purchasing...
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| Glavni autori: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universitas Nusa Cendana
2026-07-01
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| Serija: | Journal of Management Small and Medium Enterprises (SME's) |
| Teme: | |
| Online pristup: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/24681 |
| Oznake: |
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