Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB

Emerging new media and their attractiveness for audiences seems to be a challenge for television to keep its dominant share from advertising market. One of the most important reasons of this challenge is lack of metrics for measurement of advertisings influence which by them advertisers able to eval...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Taher Roshandel Arbatani, Datis Khajeheian, Amir Aazami
Μορφή:	Artigo
Γλώσσα:	Persa
Έκδοση:	University of Tehran, Faculty of Management 2010-03-01
Σειρά:	‫مدیریت بازرگانی
Θέματα:	Advertising influence Designing Metric IRIB Media Advertising metrics
Διαθέσιμο Online:	https://jibm.ut.ac.ir/article_21215_8a26517a90d3da850aedb595b2c031d8.pdf
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