Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro
Programmatic advertising rose in the early 2000s, aiming at streamlining the online media buying process. It offered marketers the means to buy millions of advertising impressions instantly and helped publishers increase their revenues. The deployment of automated algorithms for media trading led to...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Sciendo
2023-12-01
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| Serier: | Studies in Business and Economics |
| Fag: | |
| Online adgang: | https://doi.org/10.2478/sbe-2023-0060 |
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