Trust in Blockchain-Based Advertising: A System Dynamics Approach
As an emerging technology, blockchain can be used in all areas of e-commerce, one of which is advertising. The present study has been designed to identify a dynamic model of trust in blockchain-based advertising and acceptance of this type of advertising. In order to achieve the purpose of the resea...
Na minha lista:
| Principais autores: | , , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Tehran
2022-06-01
|
| coleção: | Journal of Information Technology Management |
| Assuntos: | |
| Acesso em linha: | https://jitm.ut.ac.ir/article_87841_86bd14c0dcc49d9870dc58b0086ea58c.pdf |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|