FOMO related consumer behaviour in marketing context: A systematic literature review
AbstractThe number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The field of psychology still dominates in exploring the...
Kaydedildi:
| Asıl Yazarlar: | , , |
|---|---|
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Taylor & Francis Group
2023-12-01
|
| Seri Bilgileri: | Cogent Business & Management |
| Konular: | |
| Online Erişim: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2250033 |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|