DISCOURSE STRATEGIES AND LINGUISTIC IDENTITY IN BRITISH LIFESTYLE BLOGS: A MULTIMODAL ANALYSIS OF DIGITAL SELF-PRESENTATION

This study examines the linguistic characteristics of British lifestyle blogs as a distinct digital discourse genre that has significantly influenced contemporary media landscape and online communication patterns. The research analyzes how British lifestyle bloggers construct their digital identity...

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Autori principali:	Інеса Мельник, Юлія Дацько, Антоніна Девіцька
Natura:	Artigo
Lingua:	Alemão
Pubblicazione:	Publishing House "Helvetica" 2026-05-01
Serie:	Folium
Soggetti:	lifestyle blogs, digital discourse, linguistic identity, British English, stylistic devices, multimodal communication, online self-presentation.
Accesso online:	https://journals.pnu.if.ua/index.php/folium/article/view/773
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