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THE RELEVANCE OF SUBSIDIARY INITIATIVES FOR BRAZILIAN MULTINATIONALS

The purpose of this paper is to analyze relationship patterns between headquarters and subsidiaries of Brazilian Multinationals Enterprises (BrMNEs). The key construct for that investigation is Subsidiary Initiative, which comprises Subsidiary Entrepreneurial Orientation, Autonomy, Integration, Loca...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Moacir de Miranda Oliveira Junior, Afonso Carlos Corrêa Fleury, Maria Tereza Leme Fleury, Felipe Mendes Borini
Format: Artigo
Sprache:Inglês
Veröffentlicht: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2009-07-01
Schriftenreihe:RAE: Revista de Administração de Empresas
Schlagworte:
Initiatives
subsidiaries
Brazilian multinationals
internationalization
organizational strategy.
Online-Zugang:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902009000300002&lng=pt&nrm=iso&tlng=en
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