Analysis of Top-Down Perceptual Modulation Considering Eye Fixations Made on a Bistable Logo
Within the framework of brand communication, several companies choose to use bistable logos. These types of logos fall within the mechanisms inherent to bistable perception, where the interpretation of the two possible percepts involved may depend on the areas being observed or on prior instructions...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2026-01-01
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| coleção: | Journal of Eye Movement Research |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/1995-8692/19/1/8 |
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