The role of reference group influence: A benchmarking study with working and non-working groups

This research examines reference group influence on working women and non-working women. It examines how working women and non-working women differ in their susceptibility to reference group influence across product categories: private necessity, private luxury, public necessity, and public luxury....

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Semila Fernandes, Rajesh Panda
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Elsevier 2023-12-01
Schriftenreihe:	IIMB Management Review
Schlagworte:	Consumer behaviour Group influences Non-working women Social reference groups Working women
Online-Zugang:	http://www.sciencedirect.com/science/article/pii/S0970389623000988
Tags:	Tag hinzufügen Keine Tags, Fügen Sie das erste Tag hinzu!