THE EFFECT OF INFORMATION QUALITY ON PURCHASE DECISIONS THROUGH BRAND AWARENESS
This study aims to determine the effect of information quality on purchasing decisions for Ms.'s skincare products, mediated by brand awareness. This research uses a quantitative approach with the type of explanatory research. Respondents to this study were customers who had purchased skin care prod...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Indonésio |
| Publicado: |
STIE PGRI Dewantara Jombang
2023-03-01
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| Series: | Eksis: Jurnal Riset Ekonomi dan Bisnis |
| Assuntos: | |
| Acceso en liña: | https://ejournal.stiedewantara.ac.id/index.php/001/article/view/1072 |
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