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Enhancing the Performance of Gen Z New Ventures Through Entrepreneurial Orientation and Social Media Adoption

This study aims to investigate the impacts of entrepreneurial orientation and social media adoption on business performance, and the mediating role of social media adoption in the context of Generation Z entrepreneurs as new entrants. This study employed a quantitative approach with a survey and co...

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Hoofdauteurs: Mega Noerman Ningtyas, Wening Patmi Rahayu, Agus Hermawan
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Institut Teknologi dan Bisnis Asia Malang 2026-07-01
Reeks:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Onderwerpen:
Entrepreneur orientation
social media adaption
business performance
Gen Z
new ventures
Online toegang:https://jibeka.asia.ac.id/index.php/jibeka/article/view/2513
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