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Color and shape matter: how visual design features of front-of-package warning labels influence attractiveness perception, healthfulness perception and purchase intention

Abstract Non-communicable diseases have become a global public health challenge, with excessive intake of sugar-sweetened beverages (SSBs) identified as a major dietary risk factor. To promote healthier consumption, front-of-package (FoP) nutrition labels has been widely implemented worldwide. Altho...

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Principais autores: Zhiyi Guo, Muhizam Mustafa, Yueyue Ning
Formato: Artigo
Idioma:Inglês
Publicado em: Springer 2026-01-01
Colecção:Eating and Weight Disorders
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Acesso em linha:https://doi.org/10.1007/s40519-026-01812-0
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