APPLICATION OF ANTHROPOMORPHIC DESIGN IN CHATBOT DIGITAL AVATARS: A COMPARATIVE ANALYSIS OF ABSTRACT AND FIGURATIVE REPRESENTATIONS

Abstract. The purpose. This study aims to investigate the application and impact of anthropomorphic design in chatbot digital avatars, focusing on the transition from mechanistic to human-like interfaces. The research analyzes abstract and figurative anthropomorphism, examining their respective rol...

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Bibliografische Detailangaben

Hauptverfasser:	Ma Ning, Ruslana Viktorivna Khynevych
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Publishing House "Helvetica" 2025-02-01
Schriftenreihe:	теорія та практика дизайну
Schlagworte:	design, abstract anthropomorphism, figurative anthropomorphism, chatbot design, user experience, interface design, intelligent chatbot.
Online-Zugang:	https://jrnl.nau.edu.ua/index.php/Design/article/view/19539
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