PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA EKA COFFEE
The purpose of this research is to test and analyze the effect of product quality, distribution channel and price perception on customer satisfaction at Eka Coffee company. This analysis method uses IBM SPSS STATISTIC 22 analysis software with 3 tested hypotheses. The research method that is used i...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Indonésio |
| Publicado em: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-02-01
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| Colecção: | Jurnal Performa |
| Acesso em linha: | https://journal.uc.ac.id/index.php/performa/article/view/2080 |
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