Big Data, Big Questions| Advertising, Big Data and the Clearance of the Public Realm: Marketers' New Approaches to the Content Subsidy
This article addresses implications for democracy of two interconnected developments involving big data and the media. One is the targeting of consumers for advertising by marketers and the new data-capture industry that supports them. The other involves the transformation of advertisers’ approach...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
USC Annenberg Press
2014-06-01
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| coleção: | International Journal of Communication |
| Assuntos: | |
| Acesso em linha: | https://ijoc.org/index.php/ijoc/article/view/2166 |
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