Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention
Purpose – This study aims to analyze the characteristics of respondents who donate, visit, or endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand loyalty, and perceived quality on the purchase intention of Bogor Waqf Forest. Methodology – The data obtained in this...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Center for Islamic Economics Studies and Development
2024-02-01
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| Series: | Jurnal Ekonomi dan Keuangan Islam |
| Assuntos: | |
| Acceso en liña: | https://jurnal.uii.ac.id/JEKI/article/view/30037 |
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