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GIFT-AI: designing generative AI tools for organizational communication

This article presents a Great Ideas for Teaching (GIFT) activity in which students design and evaluate a custom generative AI (GenAI) tool grounded in organizational communication theory. Working in teams, students identify a workplace communication challenge, apply a relevant theoretical framework,...

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Autor principal: Ignacio Fernandez Cruz
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2025-07-01
coleção:Frontiers in Communication
Assuntos:
organizational communication
generative AI
AI-mediated communication
experiential learning
AI at work
teaching with AI
Acesso em linha:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1554052/full
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