Rethinking Cultural Intelligence as a Moderator: A Cross-Cultural Study of Overseas Employment Intentions Among Aspiring Sports Marketers
This study utilizes the theory of planned behavior (TPB) to examine the determinants of overseas employment intentions (OEI) among aspiring sports marketers. It also probes how country image impacts the TPB’s core constructs—attitudes, subjective norms, and perceived behavioral control (PBC)—and tes...
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
SAGE Publishing
2026-07-01
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| श्रृंखला: | SAGE Open |
| ऑनलाइन पहुंच: | https://doi.org/10.1177/21582440261470112 |
| टैग: |
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