Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period
This research investigates the stretegies by which Olympic athletes can engage with and connect to fans during the four-year interval between Olympic Games. Fifteen professionals from media, marketing, and academia participated in qualitative interviews. The insights from experts underscored several...
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| Format: | Artigo |
| Sprache: | Inglês |
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Editura Universitatii Transilvania din Brasov
2024-07-01
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| Schriftenreihe: | Bulletin of the Transilvania University of Braşov: Series IX Sciences of Human Kinetics |
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| Online-Zugang: | https://webbut.unitbv.ro/index.php/Series_IX/article/view/7687/5959 |
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