Sensory Appeal and Purchase Behaviour: Combining massive transactional data with consumer reviews to examine the psychology of perfume consumption
Introduction & Background The perfume industry faces significant ethical scrutiny ranging from environmental degradation and labour concerns to the carbon costs of global logistics. Despite these concerns, consumer purchase decisions are more often guided by sensory cues such as scent, branding and...
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| Główni autorzy: | , , , , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Swansea University
2025-10-01
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| Seria: | International Journal of Population Data Science |
| Dostęp online: | https://ijpds.org/article/view/3340 |
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