Development of an Optimized Ensemble Least Squares Model for Identifying Potential Deposit Customers

The banking sector faces significant challenges in effectively promoting its products and services. While direct marketing has proven to be a potent tool for customer acquisition, it often leads to customer dissatisfaction, thereby tarnishing the bank's reputation. Leveraging Business Intelligence...

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Auteurs principaux:	Firman Aziz, Mutia Maulida, Jafar Jafar, Nurafni Shahnyb, Norma Nasir, Ampauleng Ampauleng
Format:	Artigo
Langue:	Inglês
Publié:	Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) 2024-12-01
Collection:	Journal of Applied Engineering and Technological Science
Sujets:	Business Intelligence Bank Marketing Classification Potential Deposits Customers Ensemble Least Square Support Vector Machine
Accès en ligne:	https://journal.yrpipku.com/index.php/jaets/article/view/5974
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