The Moderating Role of FinTech in the Relationship Between Customer Satisfaction and Retention in the Banking Sector
This study investigates the influence of banking service quality and customer trust on customer retention behavior, considering the mediating role of customer satisfaction and the moderating role of FinTech. In light of the growing digitalization in the banking sector, the study aims to understand h...
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| Hoofdauteurs: | , , , |
|---|---|
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
MDPI AG
2025-12-01
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| Reeks: | International Journal of Financial Studies |
| Onderwerpen: | |
| Online toegang: | https://www.mdpi.com/2227-7072/13/4/226 |
| Tags: |
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