The impact of targeted advertising on the consumer
Introduction. Intensive development of Internet advertising entails an urgent need to assess consumer attitudes towards various types of this advertising in order to make effective decisions on its placement.Goal. The purpose of the study is to identify factors influencing the efficiency of targeted...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Russo |
| Publicado em: |
North Caucasus Federal University
2024-06-01
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| coleção: | Вестник Северо-Кавказского федерального университета |
| Assuntos: | |
| Acesso em linha: | https://vestnikskfu.elpub.ru/jour/article/view/2675 |
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