LES CARACTERISTIQUES DU DISCOURS PUBLICITAIRE DES MAGAZINES FRANÇAIS DU DEBUT DU XXI-e SIECLE. L’EXEMPLE DE «CAPITAL»
he article aims at establishing the characteristics of the advertising discourse in French magazines of the first decade of the 21st century by examining the advertisements published in “Capital”. It dwells on the advertising image, the presence of brand names and product names in advertisements, th...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Alemão |
| Publicado em: |
Editura Muzeul National al Literaturii Romane
2013-11-01
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| coleção: | Diversitate si Identitate Culturala in Europa |
| Assuntos: | |
| Acesso em linha: | http://www.diversite.eu/pdf/10_2/DICE_10.2_Full_Text_p39-p50-Ruxandra-CONSTANTINESCU-STEFANEL.pdf |
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