Situational Logic Before Strategy: Antenarratives of Export Sustainability in Green MSMEs in Indonesia

Guided by the premise of situational logic before strategy, this study examines how export sustainability is enacted by green micro, small, and medium enterprises (MSMEs) as an emergent organizational process rather than as the adoption of predefined sustainability models. Data were collected throug...

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Hlavní autoři:	Resi Ariyasa Qadri, Mila Indriastuti
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universitas Muhammadiyah Yogyakarta 2026-03-01
Edice:	Jati
Témata:	export sustainability msme situational logic antenarrative organizational sensemaking
On-line přístup:	https://journal.umy.ac.id/index.php/jati/article/view/30716
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