An assessment Model for Customer Relationship Management Process in Iranian Private-Commercial Banks
According to several reports, in spite of huge investment on customer relationship management (CRM), risk of implementing such projects is high. One of failure factors is having no method to assess CRM success comprehensively. Nowadays, classic financial methods are common ways for assessing marketi...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
University of Tehran
2012-03-01
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| シリーズ: | Journal of Information Technology Management |
| 主題: | |
| オンライン･アクセス: | https://jitm.ut.ac.ir/article_24890_264cd8190ade480f9d37569e1aeb8d34.pdf |
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